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This Power Struggle Over the Cable News Network Highlights How Flawed US Media Truly Is.

On Thursday evening, as rumors swirled regarding an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and guiding the public to her network’s 9pm newscast.

Although CNN is certainly not a flawless news source, her message resonated for a lot of people. It is one of the outlets where one can locate fact-based and mostly trustworthy reporting – particularly during breaking news situations such as the one developing in the vicinity of a New Hampshire storage facility.

An Uncertain State Amid a High-Stakes Struggle

However the news network, now middle-aged, finds itself in a vulnerable situation as two massive media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has turned into a major game of business acquisition, not as a question of what helps the information-seeking public.

“This represents another instance of the profound systemic issues with roots in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a corporate drama with influential figures as the central actors, but there is very little discussion of the public interest,” Pickard said.

A Further Layer: The Former President

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” adversary.

Recall the chants of “CNN sucks!” at the president’s rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will insulate him from journalistic oversight. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.

He has grounds to like that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

A Future of Continued Uncertainty

It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could position CNN for a future sale. It never ends.

If you ask Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Each proposed deal would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu stated.

The Bigger Issue and a Way Ahead

No matter the outcome regarding CNN, the larger issue remains.

“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can tackle it.

Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is very unlikely now, but that is not to say it will not happen in the future.

Policies that support independent news organizations, aid local journalism, fund public media, and prohibit the consolidation of media power in a handful of hands are within reach – they are vital for a healthy democracy.

When it comes to media ownership, bigger isn’t better. And news organizations such as CNN cannot be tools in the most recent corporate chess match.

CC
The writer

Christina Cohen

A venture capital analyst with over a decade of experience in tech startups and investment portfolio management across Europe.

Optix Ventures UK

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